01
Fractional COO
Senior operating leadership on a part-time basis: owning the P&L, the processes and the team rhythm.
The Story
Built in eCommerce. Proven across the whole business.
Fifteen years inside the brands, from the buy to the customer's inbox, and a career spent making strategy actually happen.
Everything I bring to clients was learned inside eCommerce, at houses including LVMH, Starboard and Beautyblender. I've owned the P&L, managed inventory and margin, and built operational infrastructure from nothing.
Today I work with founders and leadership teams as a fractional operator and advisor, connecting commercial strategy to the systems, people and processes that deliver it.
The rare translator between commercial strategy and operational execution.
- i.
Buying & Merchandising
Assortment, inventory and margin management.
- ii.
Media
Paid and programmatic, planned against real returns.
- iii.
Marketing
Email, SMS and lifecycle programs that drive revenue.
- iv.
Operations
P&L ownership and infrastructure built from scratch.